Privacy policy

Privacy Policy

Last updated: 11 November 2025

My Store operates this store and website, including all related information, content, features, tools, products and services (the “Services”). Our Services are powered by Shopify. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase via the Services or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls as regards the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood the collection, use and disclosure of your information as described below.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include information that has been anonymised or de-identified. Depending on how you interact with the Services, where you live and applicable law, we may collect or process:

  • Contact details: name, address, billing and shipping address, phone number, email address.

  • Financial information: payment card details and other payment information; transaction details.

  • Account information: username, password, security questions, preferences and settings.

  • Transaction information: items viewed, added to basket or wishlist, purchased, returned, exchanged or cancelled; past transactions.

  • Communications: information you include when you contact us (e.g. customer support).

  • Device information: device, browser and network details, IP address and unique identifiers.

  • Usage information: how and when you interact with or navigate the Services.

  • Inferences drawn from the above.

Personal Information Sources

We collect personal information:

  • Directly from you (e.g. account creation, checkout, customer support).

  • Automatically via the Services (including cookies and similar technologies).

  • From service providers engaged to perform services on our behalf.

  • From partners or other third parties, as permitted by law.

How We Use Your Personal Information

Depending on your interactions with us and the Services, we use personal information to:

  • Provide, tailor and improve the Services: process payments; fulfil orders; remember preferences; manage your account; arrange shipping, returns and exchanges; enable reviews; recommend products; and improve the Services.

  • Marketing and advertising: send promotional emails, texts or post; show online ads (including based on your activity on the Services). You can opt out of marketing at any time (see Your Rights and Choices).

  • Security and fraud prevention: authenticate accounts; detect, investigate and act on suspected fraud, illegal or malicious activity; protect public safety; secure our Services. You are responsible for keeping your login credentials secure.

  • Communicate with you: provide customer support and service communications.

  • Legal reasons: comply with laws and lawful requests; participate in legal proceedings; enforce our terms and policies.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • Service providers and vendors: e.g. IT, payment processing, analytics, customer support, cloud storage, fulfilment and shipping.

  • Business and marketing partners: to provide marketing services and advertising (including personalised advertising). Partners use your information in line with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information for targeted advertising.

  • At your direction or with your consent: e.g. shipping providers; social media widgets; third-party logins.

  • Affiliates / corporate group: for internal, legitimate business purposes.

  • Business transactions and legal compliance: e.g. merger, acquisition, restructuring or insolvency; to comply with legal obligations; to enforce terms; and to protect our rights, users and the Services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you submit may be transmitted to and shared with Shopify and relevant third parties, including across borders. We also use certain Shopify enhanced features that incorporate data from interactions with our store, other merchants and Shopify. In these cases, Shopify is responsible for such processing and for responding to requests to exercise rights for those purposes.
To learn more about how Shopify uses personal information and your rights, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to third-party sites or platforms. Their privacy and security practices are not controlled by us; review their policies before providing information. Information you post on public or semi-public venues (including third-party social platforms) may be visible to others. Inclusion of links does not imply endorsement unless stated.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you are a parent or guardian and believe a child has provided us with personal information, please contact us (see Contact below). As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age (as those terms may be defined by applicable law).

Security and Retention

No security measures are perfect, and information sent to us may not be secure in transit. Please avoid using unsecure channels for sensitive information.
We retain personal information for as long as necessary to: maintain your account; provide the Services; comply with legal obligations; resolve disputes; and enforce agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below (subject to conditions and legal exceptions):

  • Right of access: request access to personal information we hold about you.

  • Right to erasure (“right to be forgotten”): request deletion of personal information we maintain about you.

  • Right to rectification: request correction of inaccurate personal information.

  • Right to data portability: receive a copy of your personal information and, where feasible, have it transmitted to another controller.

  • Right to object: object to processing, including for direct marketing.

  • Right to restriction: request we restrict certain processing.

  • Right to withdraw consent: where we rely on consent, you may withdraw it at any time (without affecting processing prior to withdrawal).

  • Managing communication preferences: opt out of marketing emails using the unsubscribe link. We may still send non-promotional messages (e.g. about your orders or account).

You can exercise your rights where indicated on the Services or by contacting us (see Contact below). We may need to verify your identity and, where permitted, accept requests via an authorised agent with appropriate proof. We will respond within timeframes required by law. We will not discriminate against you for exercising your rights.

If you reside in the UK or EEA, you also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO) (ico.org.uk).

International Transfers

We may transfer, store and process your personal information outside your country of residence.
Where we transfer personal information outside the UK or EEA, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses and/or the UK International Data Transfer Agreement or Addendum, unless the destination country benefits from an adequacy decision.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Policy on this website, update the “Last updated” date and provide notice where required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us at:
Email: contact@myfuelgo.com

For data protection purposes, My Store is the data controller of your personal information.